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Claydon Heeley to drop 'Jones Mason'.(Claydon Heeley Jones Mason)(Brief article)
Claydon Heeley Jones Mason is dropping 'Jones Mason' from its name as it attempts to reposition the agency.
The agency is rebranding in a bid to emphasise its digital marketing activities and reflect the fact that a growing proportion of its business is in online media.
Mike Welsh, the managing director of Claydon Heeley, said: 'ECRM (electronic customer relationship marketing), or whatever they are choosing to call it for the moment, is on every client's lips and the decision to take digital to the core of our offer is in response to client demand. Digital is already 25 per cent of our income, so increasing this ...
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- Magazine article from: Precision Marketing June 9, 2006 700+ words
Claydon Heeley Jones Mason is rebranding and shifting its focus to digital and one-to-one marketing. The agency will now be known as Claydon Heeley, and will adopt a new logo, designed by Simon Clark of DesignSpy...
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Claydon Heeley has hired Sam Bertram from Good Technology...the company recently dropped the Jones Mason part of its name and launched a new...director Mike Welsh and sit on the Claydon Heeley board. While at Good Technology...