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Clemmow Hornby Inge has retained the pounds 7 million Anchor butter account in the ongoing pounds 25 million Arla Foods review.
The appointment leaves DDB London and Wieden & Kennedy still pitching for Arla's Lurpak business, which DDB has held since 1993. Both agencies have been asked to present more ideas.
A spokeswoman for Arla said the company's Cravendale milk brand, which has been with DDB London since 1998, was not included in the original pitch. However, a source close to the business says advertising duties for Cravendale will be decided once the Lurpak pitch has been concluded.
This could see Arla splitting its business between three agencies, a move that would reverse the Danish dairy giant's decision ...