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History Channel in hunt for ad agency.(Crime and Investigation Network)(Brief article)
The History Channel is using the AAR to hunt for an agency for its new channel, Crime & Investigation Network.
The TV group, which is a joint venture between Sky Digital and A&E Television Networks in the US, plans to launch the channel on 10 July.
The chosen agency will also work across the other two channels in the portfolio - The History Channel and The Biography Channel. The business is understood to be backed by a pounds 1.5 million spend.
Nikki Harris, the head of marketing at The History Channel, said there would be a new focus on through-the-line, rather than above-the-line, communications for both the channel launch and the rest of the portfolio.
'We're looking for an integrated agency that can handle all ...
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...hours of original content for the HISTORY channel, Crime & Investigation Network and The Biography Channel. The programmes...showcasing these on HISTORY, Crime & Investigation Network and BIO." [ILLUSTRATION OMITTED...
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- Press release article from: PR Newswire June 5, 2008 700+ words
...Channel(R), The History Channel en espanol(TM), Military History Channel(TM), Crime & Investigation Network(TM), A&...TM), Military History Channel(TM), Crime & Investigation Network(TM), A&...