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Five has secured Ocado as the sponsor for its imported HBO drama Big Love.
Ocado, the online supermarket delivery service backed by Waitrose, has committed to a sponsorship package that includes idents around 12 peaktime episodes of the series and credits during on-air trailers.
The Ocado sponsorship starts on five with the opening double bill of the series on 12 June at 9pm. The deal was negotiated between five and Starcom +, with idents produced by Brave.
Big Love, ...