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Ocado to sponsor five's Big Love.(Brief article)

Campaign

| June 09, 2006 | COPYRIGHT 2006 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Five has secured Ocado as the sponsor for its imported HBO drama Big Love.

Ocado, the online supermarket delivery service backed by Waitrose, has committed to a sponsorship package that includes idents around 12 peaktime episodes of the series and credits during on-air trailers.

The Ocado sponsorship starts on five with the opening double bill of the series on 12 June at 9pm. The deal was negotiated between five and Starcom +, with idents produced by Brave.

Big Love, ...

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