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pounds 1m Toshiba win for Saatchis digital arm.(Brief article)
Saatchi & Saatchi Interactive has landed the pounds 1 million pan-European business for Toshiba's new laptop.
The launch campaign for the Qosmio G30 laptop will combine online and viral advertising, a website and electronic customer relationship management.
The digital shop won the business after a three-way pitch against two undisclosed agencies. The campaign is expected to go live on 6 July.
Neil Hughston, the managing director of Saatchi & Saatchi Interactive, said: 'In what will be a fiercely competitive market, Toshiba has ...
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