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Leo Burnett and Delvico in fight for Freixenet.(Brief article)
Leo Burnett London and the Spanish WPP agency Delvico are competing in a two-way shoot-out for the pounds 20 million global Freixenet account.
The Spain-based still and sparkling wine producer, which owns the Freixenet Cava and Ash Tree Estate brands, is looking for a single agency to create a unified global marketing message.
The company, which until now has used local agencies in regional markets, wants to target the UK, the US, Japan, Europe and Africa.
In March last year, Freixenet appointed the ex-Procter & Gamble marketing director Martina Oberon as its global marketing director. She joined the company with a brief to create a cohesive global brand for the business.
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