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Sainsbury's Bank pulls Little Bill plug.(Brief article)
Sainsbury's Bank is planning to pull the plug on its Little Bill character after ending its relationship with Chick Smith Trott.
The agency stopped working on the account in March having held the business for the past two years. Sainsbury's has said that it will not be looking for a replacement, although sources have suggested it may be looking for an agency to handle a brief for its credit-card business.
A plan by the bank to align its marketing with the supermarket's 'try something ...
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