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Littlewoods reviews pounds 12m creative business.(Brief article)
Littlewoods is using the AAR to handle a review of its pounds 12 million creative account.
The catalogue retailer, which is owned by the Barclay brothers, owns a number of catalogue brands, including Choice, Great Universal, Kays and Littlewoods.
It has shortlisted an undisclosed number of agencies, with a brief to focus on its range of catalogues and position them as a more modern, upmarket, aspirational way to shop. There is no incumbent.
The pitch comes as Littlewoods renews its focus on its core catalogue retailing business. Last year, the brand pulled out of the high street and sold all of its UK stores to Primark in a pounds 409 million deal. Earlier last year, it sold 33 of its 66 ...
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