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Britvic shifts pounds 2.5m J2O from BBH to CHI.(Britvic Soft Drinks Ltd.)(Bartle Bogle Hegarty)(Clemmow Hornby Inge)(Brief article)
Clemmow Hornby Inge has won Britvic's J2O account from Bartle Bogle Hegarty without a pitch.
The win, worth pounds 2.5 million according to the most recent Nielsen Media Research figures, strengthens CHI's position on the Britvic roster. The agency already handles the company's Tango, Aqua Libra, Ame, Fountain Head and Pennine Spring Water brands.
BBH won J2O in April 2004 as part of a Britvic roster reshuffle that saw Barrett Cernis axed and its premium carbonates account split between BBH and CHI.
BBH remains on the Britvic roster with the Robinsons drinks range, which it picked up in July 2003.
CHI's appointment comes as Britvic reports a 9 per cent slump in sales of its carbonated drinks. The company blamed the fall on an ...
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