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BUZZ BUGGIES; Blue Book survey rates the Sky high.(News)(Brief article)
Byline: KEVIN A. WILSON
The Saturn Sky and Toyota FJ Cruiser top the list of vehicles with the most "buzz'' heard by new-car shoppers surveyed at the Kelley Blue Book website, kbb.com.
Working with Harris Interactive, kbb.com asked site visitors both which cars they had heard the most about and which ones they felt deserved the buzz they were getting. The buzz survey revealed some interesting discrepancies, said Kelley executive editorial director Jack Nerad. For instance, while the Dodge Caliber was recognized as receiving a lot of buzz, it ranked lower on the shoppers' interest scale. "It's overhyped, in other words,'' said Nerad.
By contrast, there was more interest in the Mercedes GL-Class than there was buzz-shoppers in that segment ...
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Source: HighBeam Research, BUZZ BUGGIES; Blue Book survey rates the Sky high.(News)(Brief...