Do the right thing.(Blackwell Publishing)(Brief article)

Byline: mark chillingworth

Do the right thing

Blackwell Publishing's announcement that it is now a carbon-neutral company should be welcomed. Critics may scoff that it is merely PR, but climate change is a fact -- at least one government adviser believes it is a greater threat than terrorism -- and any effort to mitigate the damage should be embraced.

After an audit from the Edinburgh Centre of Carbon Management, Blackwell has learnt how its core business is damaging the planet and how to re-engineer its processes to be less environmentally damaging. Have you ever considered the damage that your department does? It could be time to do something -- green credentials are becoming a major part of an organisation's brand value.

The audit forced Blackwell to take action. By re-engineering business processes, carbon-neutral companies have acted, not just talked the talk. Anyone can swing their leg over a bike to win a leadership campaign or muddy the environmental ...