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Byline: Bobby Pickering
CUP to modernise journal publishing
[pounds sterling]1m investment in back-end systems will be prelude to assault on STM society publishing, writes Bobby Pickering
Cambridge University Press (CUP) is planning to make big advances in the journal publishing market, following a [pounds sterling]1m investment in a new back-end journal subscription system.
The charity, which is technically the publishing division of the University of Cambridge, also expects to be back in the black in the current financial year, following four years of overall loss-making.
The publisher appointed Stephen Bourne as chief executive officer in early 2002 to head up its recovery.
CUP's 196-strong list of journals is currently biased 60:40 towards humanities (115 titles), but journals sales and marketing director Ian Banbery said more emphasis would now be put on science, technology and medical (STM) titles.