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New campaign: Skinny Cow.(low-fat ice-cream)(Brief article)

Marketing

| June 07, 2006 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Low-fat ice-cream brand Skinny Cow is to run its first television advertising this summer in a pounds 1.5m campaign. Featuring a voiceover from Radio One presenter Sara Cox, it will attempt to build a humorous tone for the brand. The first execution will feature a sophisticated woman eating ice cream and not noticing when she spills some of it on …

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