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Tijuana Flats sizzles in crowded Mexican category.

The Orlando Sentinel (Orlando, FL)

| June 05, 2006 | COPYRIGHT 2006 The Orlando Sentinel. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Mark Chediak

Jun. 5--With fast-growing Mexican chains Chipotle and Moe's Southwest Grill encroaching on Orlando-based Tijuana Flats' home turf, it would stand to reason that the owner of the homegrown Tex-Mex outfit might be a little concerned. Not so, says founder Brian Wheeler. Wheeler said the restaurant chain continues to post double-digit sales growth at restaurants open at least a year, and he expects total sales to reach $50 million this year. "In other words, we are kicking butt," he said. The chain, known for its sassy hot-sauce brands and colorful, custom decor, also plans to add 11 locations in 2006 to bring its total to 55. ...

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