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Clear Channel signs first global outdoor deal with Coca-Cola.(Clear Channel Outdoor Holdings signed )(Brief article)
Clear Channel Outdoor has signed a global, multimillion-pound deal with Coca-Cola.
The tie-up, which it claims is the first agreement between a global advertiser and an outdoor media company, was negotiated directly between Coca-Cola and Clear Channel and is designed to make Coke's global outdoor campaigns more co-ordinated.
The deal will also allow the companies to work more closely in the design, development and placement of billboards, signs and other out-of-home opportunities.
Neither company would comment on the value of the deal, which is understood to run ...
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