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The hotel chain Marriott International has appointed its first online marketing agency.
Euro RSCG 4D Digital, part of EHS Brann Group, triumphed in a pitch against three undisclosed agencies to secure the business.
The agency has been charged with leading the growth of the chain's online presence.
It will develop the hotel chain's UK and Ireland websites at marriott.co.uk and marriott.ie, and direct the marketing strategy for its e-commerce business.
The move to appoint a digital agency coincides with a rise in the number of people using the internet to book accommodation.
Anne Davis, the managing director of Euro RSCG 4D Digital, ...