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RMG Connect wins Shell Brands brief.(Royal Dutch-Shell Group of Cos.)(Brief article)
Shell Brands International has appointed RMG Connect to market its brand licensing operation.
The agency, which already handles Shell's loyalty, retail, motor fuels and lubricants businesses, won the brief after a competitive pitch.
The aim of SBI's brand licensing strategy is to extend the profile, relevance and profitability of the Shell brand into areas not traditionally associated with coal and gas.
RMG Connect will be charged with highlighting the benefits and profit opportunities of using the Shell brand to potential clients.
Federico Banos-Lindner, the marketing manager for global licensing at Shell Brands International AG, said: ...
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