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GCap Media hands pounds 5m task to Rocket.(PHD Group)(Brief article)
GCap Media has appointed PHD Group's Rocket to its estimated pounds 5 million media planning and buying account.
The review sees the radio broadcaster consolidate its account into one agency from the original three incumbents, ZenithOptimedia, Rocket and MediaCom North.
Rocket originally handled GWR's planning and buying account, before the group agreed its pounds 711 million merger with Capital Radio in May 2005. ZenithOptimedia previously worked on the Capital radio brief and MediaCom worked for Capital's Century network.
Jim Cruickshank, the group marketing director at GCap Media, said: 'Rocket's thinking was ...
- IN BRIEF: GCap Media consolidates account into Rocket.(GCap Media's...
- Magazine article from: Marketing Week June 1, 2006 700+ words
GCap Media, the UK's biggest radio group, has...media planning and buying account into Rocket. The account was previously split across...which handled Capital Radio brands, and Rocket, which handled GWR Group... Copyright...
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- GCap Media radio stations let listeners buy song being aired.(Brief Article)
- Magazine article from: New Media Age June 30, 2005 700+ words
...download or burn songs being broadcast on GCap Media's network as part of a 12-month deal...Windows XP. Visitors to the Web sites of GCap Media's Mix or Classic FM radio stations...for saving to their PCs or burning. GCap Media has spent months tagging all of the songs...
