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<a href="http://www.accessmylibrary.com/article-1G1-146527726/mcbd-and-starcom-land.html" title="Facts and information about MCBD and Starcom land Mira Showers.(Mira Showers appoints Miles Calcraft Briginshaw Duffy and Starcom)(Brief article)">MCBD and Starcom land Mira Showers.(Mira Showers appoints Miles Calcraft Briginshaw Duffy and Starcom)(Brief article)</a>
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MCBD and Starcom land Mira Showers.(Mira Showers appoints Miles Calcraft Briginshaw Duffy and Starcom)(Brief article)
Mira Showers has appointed Miles Calcraft Briginshaw Duffy and Starcom to its creative and media accounts respectively.
Both agencies pitched against a group of other, unnamed agencies.
The creative brief includes a new campaign to raise brand awareness and consideration among consumers and trade professionals. Mira's first campaign will break later this year with a pounds 1million budget.
Starcom has been appointed to handle strategic media planning and buying.
The creative business was previously handled by Checkland Kindley Sides.
It is unclear whether the agency repitched for the account.
Roger Crabb, the marketing manager at ...
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