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ITV in hunt for Love Island viral agency.(Brief article)

Campaign

| June 02, 2006 | COPYRIGHT 2006 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

ITV is on the hunt for a digital agency to create a viral campaign to launch the new series of Love Island.

The broadcaster confirmed it has approached several digital agencies.

ITV has not yet announced a start date for the second series of the celebrity reality TV show, which will be screened this summer. The show has been given an increased run from three weeks last year to five weeks this year.

The first series, which attracted an average audience of 3.7 million, got off to a faltering start, but peaked with a viewing figure of 5.3 million.

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