AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
ITV is on the hunt for a digital agency to create a viral campaign to launch the new series of Love Island.
The broadcaster confirmed it has approached several digital agencies.
ITV has not yet announced a start date for the second series of the celebrity reality TV show, which will be screened this summer. The show has been given an increased run from three weeks last year to five weeks this year.
The first series, which attracted an average audience of 3.7 million, got off to a faltering start, but peaked with a viewing figure of 5.3 million.
...