AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
MCBD lines up against St Luke's for JCB brief.(Miles Calcraft Briginshaw Duffy )(Brief article)
JCB has shortlisted Miles Calcraft Briginshaw Duffy and St Luke's to pitch for a pounds 1 million branding campaign.
The UK-based agricultural and construction equipment manufacturer is understood to have briefed the two shops to build a campaign that celebrates JCB as a British manufacturing success story.
Chris Wright, JCB's worldwide marketing director and a former St Luke's creative director, is handling the review. The appointment will be a first for the manufacturer, which previously handled its marketing through its in-house design team.
In February, the company announced its first major sports sponsorship programme. It is positioning itself as a local partner sponsor of the London 2012 Olympic Games.
JCB launched in 1945 in the garage of its founder, John Cyril Bamford.
The company now employs 5,000 people across four continents and last year reported record turnover of pounds 1.4 billion. During the ...
- MCBD plans #1m JCB ad campaign.(Miles Calcraft Briginshaw Duffy)(Brief article)
- Magazine article from: Marketing Week November 23, 2006 700+ words
...agricultural equipment manufacturer, has appointed Miles Calcraft Briginshaw Duffy (MCBD) and John Ayling Associates to develop a corporate...MCBD won the business following a two-way pitch against St Luke's but it is not clear which other agencies were involved...
- Miles Calcraft to merge with How.(Miles Calcraft Briginshaw Duffy)(Brief...
- Magazine article from: Marketing Week November 17, 2005 700+ words
Miles Calcraft Briginshaw Duffy is to merge with How after the smaller agency started...will be effective from next week and was announced to Miles Calcraft Briginshaw Duffy staff yesterday (Tuesday). It is understood that no...
- Miles Calcraft Briginshaw Duffy.(Digests)(campaigns)(Brief Article)
- Magazine article from: Marketing Week July 15, 2004 700+ words
Miles Calcraft Briginshaw Duffy has created a campaign to stop people from reporting lost mobile phones as stolen (MW June 24). It breaks this week.
- Miles Calcraft Briginshaw Duffy.(Digests)(Pint d'Or wine promotion)(Brief...
- Magazine article from: Marketing Week May 6, 2004 700+ words
Miles Calcraft Briginshaw Duffy has created an underground campaign for Pint d'Or. It will promote the brand as an unpretentious and easy-drinking French wine.
- Miles Calcraft Briginshaw Duffy is bringing Alan Whicker back to UK television...
- Magazine article from: Marketing Week December 18, 2003 700+ words
Miles Calcraft Briginshaw Duffy is bringing Alan Whicker back to UK television screens with its first creative work for travel website Travelocity. The...
- Miles Calcraft Briginshaw Duffy.(Travelocity campaign )(Brief Article)
- Magazine article from: Marketing Week April 1, 2004 700+ words
Miles Calcraft Briginshaw Duffy has created a new TV execution for its Travelocity campaign with Alan Whicker. It features Whicker with the voice of Welsh comedian Rob Brydon.
- Miles Calcraft Briginshaw Duffy seeks 'high profile' vice-chairman.(Brief...
- Magazine article from: Marketing Week August 7, 2008 700+ words
Miles Calcraft Briginshaw Duffy has put out a brief for a vice-chairman to work alongside chief executive Helen Calcraft, following the protracted illness...
- IN BRIEF: Miles Calcraft Briginshaw Duffy reappointed.(Brief article)
- Magazine article from: Marketing Week October 23, 2008 700+ words
Miles Calcraft Briginshaw Duffy has been reappointed by P&O Cruises to handle its #7m ad account following its pitch against Red Brick Road, TBWA/London and Adam & Eve. Copyright: Centaur Communications Ltd. and licensors