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Broadbent moves to China with O&M.(appointment of Tim Broadbent)(Brief article)
Tim Broadbent, the former Bates EMEA planning chief, is moving to Ogilvy & Mather in Beijing to become its effectiveness director for the Asia-Pacific region.
Broadbent, who has won two IPA Effectiveness Grands Prix during his career, will advise clients and agency staff in Asia on the benefits of effectiveness planning.
He said: 'The role will be both external, informing clients on how communications can build their profits, and internal, teaching agency staff about the importance of effectiveness to clients.
'The market is growing so rapidly ...
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