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Arcadia seeks DM shop for card task.(Brief article)
The fashion retail group Arcadia is looking for a direct agency to work on the launch of a range of credit cards.
The AAR, which has been appointed to handle the review, has contacted a longlist of around six agencies and chemistry meetings are set to take place later this summer.
Arcadia is planning a gradual roll-out of credit cards across its high-street brands, starting with Evans. Its other stores, which are expected to launch cards at a later date, include Topshop, Topman, Dorothy Perkins, Bhs, Burton, Miss Selfridge, Outfit and Wallis.
The credit cards are expected to be handled by GE Capital Bank, which runs Arcadia's store cards.
Arcadia is one of several retail brands to launch credit cards in an attempt to protect profits during a slump ...
- Dorothy Perkins set for TV ad debut.(women's fashion retailer)(Brief...
- Magazine article from: Marketing Kleinman, Mark December 6, 2001 700+ words
Dorothy Perkins, the women's fashion retailer owned by Arcadia, is launching...new moving images concept being trialled in the windows of seven Dorothy Perkins stores, which shows films of girls wearing the chain's merchandise...
- Dorothy Perkins makes TV debut.(television)(Brief Article)
- Magazine article from: Marketing September 22, 2004 700+ words
Dorothy Perkins kicks off its first-ever TV campaign next week with a value-for...breaks on 27 September, would focus on 'affordable prices'. The Dorothy Perkins campaign marks the first phase of a pre-Christmas drive for entrepreneur...
- IN BRIEF: Dorothy Perkins rewards loyalty.(LoveFilm)(Cocktail Marketing)(Brief...
- Magazine article from: Precision Marketing August 8, 2008 700+ words
Retailer Dorothy Perkins is boosting its customer management programme by rewarding customers...partnership, created by Cocktail Marketing, will reward all Dorothy Perkins storecard holders with two free cinema tickets courtesy of LoveFilm...
- Media News brief: Dorothy Perkins to link with Cosmopolitan.(Brief Article)
- Magazine article from: Marketing June 16, 2004 700+ words
Dorothy Perkins is linking with Cosmopolitan to offer a free pair of flip-flops, cover-mounted to the July issue of the magazine. Readers can also claim a free T-shirt and a 15% discount on any item of clothing if they spend pounds 35 in Dorothy Perkins stores.
- Dorothy Perkins. (Briefs).(appointment)(Brief Article)
- Magazine article from: Marketing March 28, 2002 700+ words
Dorothy Perkins, the women's fashion chain owned by Arcadia, has appointed Austin Reed marketer Hashim.Ladha as its head of marketing.
- David and Dorothy Perkins: MARRIED SCIENTISTS, PIONEERS IN FUNGUS STUDIES AT...
- Newspaper article from: San Jose Mercury News (San Jose, CA) January 21, 2007 700+ words
...Stanford University doing scientific research on fungus and its use in genetics studies. And when illness felled David and Dorothy Perkins, married for 55 years, they managed an almost perfectly timed tandem exit. David Perkins, 87, died on Jan. 2. His...
- Direct brief: Dorothy Perkins and Woodland Trust sign deal.(Brief article)
- Magazine article from: Marketing May 23, 2007 700+ words
Dorothy Perkins and the Woodland Trust have signed a deal to launch an organic range comprising wellies, T-shirts, vests and bags. Five pounds...
- Back Chat.(Dorothy Perkins, Topman, Topshop display hot trends)
- Magazine article from: Hairdresser's Journal International September 30, 2005 700+ words
Topshop, Topman and Dorothy Perkins have some of the hottest trends on the high street. When they wanted to show off their latest collections on the catwalk, they...
- Retail news brief: Dorothy Perkins designer footwear.
- Magazine article from: Marketing September 8, 2004 700+ words
Dorothy Perkins, the Arcadia-owned womenswear chain, is bringing out a designer range of footwear created by Jimmy Choo apprentice Victoria Fox. The 17-strong V by Vicky Fox line will go on sale in 18 stores in October.
- Hotline: Four agencies to pitch for BhS and Dorothy Perkins.(Brief Article)
- Magazine article from: Campaign July 16, 2004 700+ words
Four agencies are to pitch for the Arcadia-owned BhS and Dorothy Perkins retail chains. They are Euro RSCG London, Lowe, Delaney Lund Knox Warren & Partners and Grey London.