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HMRC divides pounds 7m media three ways.(Her Majesty's Revenue and Customs signs Naked Communications, PHD and ZenithOptimedia)(Brief article)
HM Revenue & Customs has split its pounds 7 million media planning business between Naked Communications, PHD and ZenithOptimedia after a pitch handled by COI.
The three agencies have all previously worked for HMRC, but have been retained on its roster after a pitch that involved just PHD and ZenithOptimedia.
Naked keeps its place on the roster to work on campaigns including Tax Credits and Child Trust Funds.
PHD will focus on communicating with small businesses regarding tax issues and ZenithOptimedia will raise awareness of issues including illegal ...
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