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BP hunts digital agency for anniversary task.(British Petroleum Company PLC)(Brief article)
The energy giant BP is talking to digital agencies about an online brief for a campaign to support its 100th birthday celebrations.
The organisation has asked six agencies to develop a global interactive platform for the BP brand, based on its 100th anniversary to be celebrated in 2008. Four out of the six agencies will be shortlisted.
The brief was issued by BP in the UK and is being handled by the BP.com section editor, Andrew Thompson. The winning agency will develop interactive work for BP.com and will be given a contract to run until 2008.
BP does not have a retained ...
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