AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Publicis lands pounds 9m Quorn brief.(Quorn Foods account)
Publicis replaces Farm with a brief to give the non-meat product appeal beyond vegetarian market.
Publicis has beaten Mother and Grey London to Premier Foods' pounds 9 million Quorn creative account.
Agency Insight handled the pitch, which originally also included Miles Calcraft Briginshaw Duffy and FCB. MCBD pulled out of the review and FCB was knocked off in March. Grey was added in MCBD's place. Farm, the incumbent on the account since winning it from JWT last year, was not asked to repitch.
Publicis has been briefed to create mass appeal for the non-meat product range.
The communications will be aimed at all consumers looking for a healthy food option, not just its core vegetarian market. The first work for the brand, which is expected to use TV advertising, will break in September.
The win sees Publicis join the Premier Foods roster, which includes Clemmow Hornby Inge, Delaney Lund Knox Warren & Partners and Ogilvy & Mather.
Tim Lindsay, the UK group chairman of Publicis, said: 'We're delighted to be placed on the roster and working for such an interesting and successful company.'
- Mr Kipling unites to cook up a right Branston pickle.
- Newspaper article from: Sunday Business (London) December 7, 2006 700+ words
...marriage of RHM, the maker of Mr Kipling cakes, to Branston Pickle's Premier Foods. At [pounds sterling]1.2bn (E1.7bn...Premier's Hartleys Jam, Angel Delight and Branston Pickle be brought together with RHM's Hovis, Mr Kipling...
- Branston crunch time. (Promotions Products Packs).(Branston Pickle joins...
- Magazine article from: Grocer January 19, 2002 700+ words
Branston Pickle is to join the growing roll of big brands teaming up with Walkers crisps, with the launch of Branston Pickle and Cheese Walkers Crisps next month. News of the limited edition flavour follows the announcement of a Marmite version...
- Getting out of a pickle.(Branston Pickle)(Brief Article)
- Magazine article from: Grocer January 27, 2001 700+ words
Nestle is planning to put Branston Pickle back on TV in March in the stalwart brand's first small screen appearance for five years, as part of a 2.5m [pounds sterling...
- Extra brain power with Branston.(Nestle marketing campaign for Branston...
- Magazine article from: Grocer November 18, 2000 700+ words
Nestle is ploughing 1.5m [pounds sterling] into a marketing drive to grab Branston Pickle a slice of the Christmas sales boom. It hopes to capture Christmas-only users with promotionally sized 33% extra free jars...
- Football: Branston pickle is no boost; GILLINGHAM 1 ROTHERHAM 1.(Sport)
- Newspaper article from: Sunday Mercury (Birmingham, England) March 16, 2003 700+ words
GILLINGHAM failed to take advantage of defender Guy Branston's late dismissal as Rotherham held on for a point at the Priestfield Stadium. Branston, who only started the game in the absence of the suspended Chris Swailes, was sent off for a second bookable offence eight minutes from time. The
- IN BRIEF: Premier Foods to buy Campbell's Soup business.(Premier Foods buys...
- Magazine article from: Marketing Week July 20, 2006 700+ words
Premier Foods, owner of Branston Pickle and Bird's Custard, has agreed to buy the UK and Ireland Campbell's Soup business. The #460m deal, Premier's biggest...
- Premier Foods builds on brand strength.
- Magazine article from: Investors Chronicle - magazine and web content August 5, 2009 700+ words
...won't give up their Branston Pickle A recent survey from price...per cent. Food producer Premier Foods - which owns brands including Branston Pickle, Hovis, and Quorn...respectively, in 2008).a | PREMIER FOODS (PFD) |ORD PRICE...
- Premier Foods determined to take the biscuit.
- Newspaper article from: Daily Mail (London) September 6, 2006 700+ words
Sep. 6--Premier Foods, the maker of Branston Pickle and Hartley's jam, is pushing ahead with plans to buy United Biscuits, despite one of the members of its bid consortium dropping...
