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Diageo turns to DM for Captain Morgan.(direct marketing)(Brief article)
Diageo has pulled the UK ad account for Captain Morgan rum out of Grey London.
Diageo is now considering its options for the brand.
According to sources, it is considering spending more of its budget on direct marketing.
Grey picked up the pounds 10 million brief to launch Captain Morgan's Original Spice in the UK in 2003, seeing off the Diageo roster agencies Bartle Bogle Hegarty and JWT.
The win marked the first time the London office had worked for Diageo, which had previously worked with Grey Worldwide in New York. The Captain Morgan brand will continue to be handled by Grey ...
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