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British Airways prepares for DM roster pitch.(British Airways PLC for direct marketing )(Brief article)
British Airways' direct marketing agencies are on alert as the airline has started to prepare for a review of its direct roster.
BA's procurement department is leading the process, which is in the early stages.
According to sources, the airline has already met with at least one agency and has signalled to others that a review will begin later this year.
The pitch is due to take place in the first quarter of 2007.
Tullo Marshall Warren has handled the lion's share of the DM account for 19 years. Lida, which was appointed in 2004, works on its holiday business. In the past, BA has had up to six roster agencies, including Joshua and Claydon Heeley ...
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...significant savings to British Airways during the life of...Purchasing Executive at British Airways, says, "We have...association with British Airways and the confidence...Specialty Products, Direct Marketing and Home Shopping...
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Pre-tax profits at British Airways plunged in the year to end-March to Pounds225m ($360m...the fleet-management business of Cendant, a troubled direct-marketing and franchising group. PHH is one of the world's largest...
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British Airways London Eye has moved its entire #1m marketing account to its roster...Underground and will be followed by press ads, sales promotions, direct marketing and possibly radio ads. Frank will base an umbrella campaign...
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- Magazine article from: Precision Marketing July 2, 2004 700+ words
British Airways has added integrated agency LIDA to its direct roster in a bid to...promotions, but will also create press and radio ads, as well as direct marketing. We have been asked to point out that UK agencies won a total of...