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Nokia plots global review.(Grey London, IPG the favourites)(Brief article)
Grey and IPG on alert as mobile phone giant kicks off talks over pounds 175m business.
Nokia is talking to agency networks about its pounds 175 million global ad arrangements.
Sources said the talks were at an early stage. The meetings, in which Nokia is focusing on networks' offerings and terms, are currently understood to be part of a benchmarking exercise.
Grey London holds the bulk of the Nokia account, working across three of Nokia's four divisions: mobile phones; enterprise solutions and networks.
Interpublic agencies, including Lowe Worldwide, are also on the roster, having been appointed in January 2005 after a holding company pitch against WPP, Omnicom and Havas.
IPG was appointed by Nokia's multimedia division to create advertising and other communications for Nokia's Nseries ...
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ADVERTISING AGENCY Grey London has appointed Kathy Phillips, former beauty and health director of Vogue, to its advisory board. Grey London's C&T clients include Clairol and Pantene, Phillips will act as consultant to Grey's staff...
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...audience and helps create innovative campaigns." Agency Grey London became involved with anti-domestic abuse charity Women...of column inches and time spent talking about celebrities, Grey London aimed to tap into this to help raise awareness of the charity...