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Waitrose has appointed Manning Gottlieb OMD to handle its pounds 9 million media planning and buying account.
The agency triumphed after pitching last week against Media Planning Group, MindShare, Vizeum and Universal McCann.
Brand Connection, the incumbent on the account, which has now been merged into its sister Interpublic agency Initiative, did not repitch for the business.
Waitrose reviewed its media arrangements after its six-year deal with Brand Connection came to an end.
Brand Connection's merger with Initiative, which handled the Tesco media account, was also thought to have ...