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(From India Business Insight)
GlaxoSmithKline Consumer Healthcare, the Indian associate of GlaxoSmithKline Plc of UK, has a 70 percent market share in the malted drinks segment. The company's existing products include Horlicks, Boost, Viva, Maltova and Horlicks biscuits.
For Oct-Dec 2005, the Horlicks brand has grown by 10 percent, Boost by 14 percent, Viva and Maltova by 19 percent each and the Horlicks biscuits by 13 percent. The new products of the company include Junior Horlicks, Horlicks and Boost Shake, …