Free gifts attract but it's the fundamentals that get buyers to sign.

(From Business Times (Malaysia))

Byline: Chong Jin Hun

PROPERTY developers acknowledge that gifts and sweeteners may attract potential house buyers, but at the end of the day fundamentals will get them to sign on the dotted line.

Location, price and a developer's reputation still remain the deciding factors in any property purchase where home-financing is now costlier due to higher interest rates.

"Nobody really makes a buying decision based on the freebies offered.

Serious buyers consider factors including location, price, accessibility and amenities.

"If your product is good, customers will still sign on the dotted …