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When Gaydar Radio launched on Valentines' Day in 2002, it was originally intended to complement the Gaydar website, giving members of the online community the opportunity to listen to music while viewing the site.
Since then, the station has expanded to the point that it will this year be launching and covering a number of activities and events, including gay days at Thorpe Park and Alton Towers, outside broadcasts at Euro Pride and Soho Pride and coverage of the Gay Games and the Gay Olympics in July.
Gaydar Radio is a high-energy, pop and dance-based station aimed predominately at the gay market. Reaching more than 2m people per month, the station is available online, nationally on Sky Channel 0158, and also via digital radio in London and the Sussex Coast. Its audience is predominantly young and upmarket ABC1 men aged 18 to 34, and it broadcasts 24 hours a day from its studios in Twiekenham.
"In the last two years, it's come on leaps and bounds," says Robin Crowley, Gaydar Radio station manager. "It has a definite music policy now. We have live programming from 6am to 11pm and we also home-mix our news from 7am to 1pm, mixing national and international stories with national and international gay news. For example we've had a story this morning about a change in the Nigerian government's policy on gay issues.
"In January last year, we started to reposition the station musically, since it was trying to please everybody. Gay men are not luddites, they're early adopters, and they have a very strong sense of fashion and ...