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How can commercial radio win audience from BBC?(The big question)
What can the commercial sector do to win back audience share from the BBC?
Rob Corlett, Hit 40 UK
"Commercial radio needs to ban BBC bashing and to start learning from them. The new BBC vision is all about products such as music and news, integrated across their many platforms. Commercial radio needs to create more of its own intelligently presented, national programming platforms and collaborate with other commercial media owners to help access the most interesting guests and cross promote it."
Frank Ramsay, Totally Radio
"More attention needs to be paid to playlisted music. Too many commercial stations are over-reliant on software, such as Selector, without applying enough time and thought into their programming. Many listeners find heavily rotated chart music a turn-off and are increasingly demanding more variety."
Nick Luscombe, Xfm
"The challenge for commercial radio is to promote new music to a wider audience, to draw in greater numbers of listeners. Given the will, there's never been a better time for the commercial sector to succeed--especially with the potential to work with an ever increasing number of sponsors hungry to show off new music technology."
- Does the BBC pose a threat to commercial radio?
- Magazine article from: Campaign Reid, Alasdair February 18, 2000 700+ words
...is going to the BBC. Is it time for the commercial radio sector to take...surprised when commercial radio's audience share eclipsed the BBC's in the mid...has gone to the BBC. How worried should commercial radio be about these...
- Commercial radio has nothing to fear from the BBC, says Purnell.
- News wire article from: Europe Intelligence Wire July 14, 2005 700+ words
...today slapped down commercial radio's concerns about the BBC's dominant position...been raised in the commercial radio sector at the BBC's ability to switch...reproducing what commercial radio does. The BBC has a duty to provide...
- Commercial radio hopes for alliance with BBC.
- News wire article from: Europe Intelligence Wire January 3, 2007 700+ words
...Unlimited) Commercial radio bosses want...friendship" with the BBC in the run up...meeting between commercial radio representatives and the BBC concluded that...appropriate." The BBC had a record lead over commercial radio in the first...
- BBC and Commercial Radio announce partnership plans.
- Press release article from: M2 Presswire April 27, 2009 700+ words
...27 April 2009-BBC: BBC and Commercial Radio announce partnership plans...LTD RDATE:27042009 The BBC and Commercial Radio today announced a new partnership...initiatives between the BBC and Commercial Radio, bringing the industry...
- UK: BBC and Commercial Radio announce partnership plans.
- Newspaper article from: BBC Monitoring International Reports April 28, 2009 700+ words
...from BBC on 27 April The BBC and Commercial Radio today [27 April] announced...initiatives between the BBC and Commercial Radio, bringing the industry...partnership between the BBC and Commercial Radio is crucial to the future...
- Commercial radio narrows BBC lead in audience share.
- News wire article from: Europe Intelligence Wire October 26, 2006 700+ words
...Guardian Unlimited) Commercial radio has fought back in the...wars, narrowing the BBC's lead in audience...Chrysalis. Overall, the BBC's audience share was...same period last year. Commercial radio had a share of 43...quarter last year. The BBC's lead now stands...
- Commercial radio gangs up to fight BBC.
- News wire article from: Europe Intelligence Wire March 10, 2005 700+ words
...the schedule when the BBC plays its cards very...and the weekend - and commercial radio must consider playing...the face of a dominant BBC - which accounts for...listening compared with commercial radio's 43% - commercial...to fight against the BBC is not unprecedented...
- Commercial radio still fails to match BBC rise.
- Magazine article from: Campaign November 1, 2002 700+ words
Commercial radio has lost ground to the BBC, according to...succession that commercial radio has failed to gain ground on the BBC, causing concern...5 -1.2 All BBC network 41...2 All local commercial radio 38.7 38.8...
- Can commercial radio match the BBC's success? Commercial radio is pleased with...
- Magazine article from: Campaign Reid, Alasdair February 15, 2002 700+ words
...Year on year, commercial radio has added another...listening. The BBC is increasingly for people over 45. Commercial radio is very strong...to benefit the BBC. Which, of course...why can't commercial radio do news? Its fans...
- UK: BBC response to Commercial Radio Companies Association report.
- Newspaper article from: BBC Monitoring International Reports February 27, 2006 700+ words
...kill? The impact of the BBC's licence fee settlement on commercial radio". The BBC says: "Many of the arguments...digital services. "The BBC absolutely refutes the...imitates formats and that commercial radio alone has been at the...