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The game plan laid out by Mark Thompson in Creative Futures confirms that the BBC has a leader in tune with modern media. There are 3,000 soon-to-be ex-BBC employees who might take issue--but the director general's vision is as visionary as it is timely. And among those set to benefit most are music fans and music makers.
Thompson, along with Jenny Abramsky, who led the music strategy review, recognise that audiences and technology are changing at what he called a "shocking pace". Nowhere is this more apparent than with audiences for music. Describing it as "Martini Media', Thompson is committing the BBC to giving people music programmes when and where they want them--and on whatever platform they have to hand.
Of course there are those of us in the independent and commercial world who've been preaching this for years. But to have the DG throwing the weight of the BBC behind this vision is a significant moment. The Beeb is planning to create a best-of-breed broadband music portal which will be rich in video and ...