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BBC strategy should pay off for all; everyone will benefit from the Beeb's exciting strategy involving its future plans for music.(EDITORIAL)

Music Week

| May 06, 2006 | Talbot, Martin | COPYRIGHT 2006 CMP Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The words emanating from the BBC over recent days certainly sound encouraging for anyone from the world of music.

Jenny Abramsky is making all the right noises when she talks of the Beeb's future support for new music, for British music, and for ensuring that both are spread throughout daytime--as outlined as part of its new strategy for music.

It should not be surprising that her plans make so much sense for the music business, given the involvement in the process of so many who know the industry so well. Besides the input of the Music Business Forum and other organisations, a certain Lesley Douglas was Abramsky's number two on the strategy--as deputy chair of the organising committee--and her contribution shows.

Douglas has run the nation's favourite radio station for long enough to know what the music business likes, and also what it needs--which are not always the same things, of course.

What we wait for now is the implementation of the strategy and to see how it manifests itself in the day-to-day operations of Radio One, Radio Two, 1Xtra, 6Music and much more besides.

None of us should expect dramatic changes overnight; the strategy has been underpinning the output ...

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