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Following an extensive review, the BBC has finalised its music strategy. Radio and music director Jenny Abramsky speaks exclusively to Music Week's Jim Larkin, explaining that the strategy is for the benefit of the licence-payer, with an emphasis on flexibility: giving consumers the option to listen to music on their own terms, where and when they want and on which format
BBC director general Mark Thompson last week announced the introduction of a music strategy within the organisation for the first time in its history, as part of an ambitious plan to transform the organisation for the digital age.
In a wide-reaching review entitled Creative Futures, ...