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MTV to sponsor Cads.(News)

Music Week

| May 06, 2006 | Williams, Paul | COPYRIGHT 2006 CMP Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

MTV is marking its 25th anniversary by signing up as the headline sponsor of CADS06--The Music Vision Awards, for the second year running.

MTV UK & Ireland VP of marketing James Scroggs announced last week that the broadcaster would renew its sponsorship, following the success of last year's event. "In our 25th year, it seems appropriate once again to support the celebration of great music video in the UK," he says. "Last year it was fantastic--it is always fantastic--and the quality of work that is coming out of the UK at the moment is excellent."

"It is a very good awards ceremony and it seems only right that MTV should be supporting it," he adds. "This is about reaffirming to the industry that we believe in the ongoing art form that is music video."

Scroggs also gave his backing to the awards' new venue, London's legendary Hammersmith Palais, in what will be the first time that the event has taken place at a venue other than a London ...

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