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(From Business Times (Malaysia))
Byline: Chong Jin Hun
A REBRANDING and repositioning of the security provider's role is sorely needed, says the Security Services Association of Malaysia (SSAM).
"The role of a security provider has grown beyond access control and thus needs to be repositioned and rebranded," its president Zainal Abidin Kinta told Business Times.
His comments come ahead of a two-day World Security Forum (WSF) that starts June 27, where participants will discuss, among other security issues, the changing role of security providers.
"Enhancing Private Security in Asia" is the theme of the forum. Issues to be …