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Traffic departments price-shop when picking carriers and forwarders.
Shippers of high-technology products still want better service, but they're putting more emphasis on price when picking airlines and air freight forwarders, a pair of traffic executives in California's Silicon Valley told an air freight industry luncheon meeting recently.
Historically, high technology firms have given most of their attention to service factors in choosing carriers and freight intermediaries.
"We must put a lot more emphasis on cost," Joel Baudouin, logistics programs manager in Hewlett-Packard Co.'s corporate logistics department, told a rapt audience of about 80 persons at a gathering sponsored by the San Francisco Air Cargo Association. "In terms of carriers, cost needs to be …