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PUBLIC FOOD FOR THOUGHT.

Financial Mail

| May 19, 2006 | COPYRIGHT 2001 Johnnic Communications. (Hide copyright information)Copyright

(From Financial Mail)

Byline: Jeremy Maggs

PUBLIC FOOD FOR THOUGHT Advertising agency Joe Public's new campaign for Operation Hunger brings home the reality of SA's homeless and hungry.

Creative director Pepe Marais says the challenge was to achieve this without relying on syrupy sentiment or resorting to shock …

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