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Google needs friends not foe.
Byline: Bobby Pickering
Google needs friends not foe
Google has had another sterling quarter, with revenue growth of 100% -- well ahead of Wall Street's expected 85% growth. Much of that came from increasing European demand, with the proportion of revenues outside the US jumping from 38% to 42%.
The Code Jam programming competition has made headlines, an attempt to discover a cadre of "Europe's brightest engineers", and probably offer them plum jobs. It's a good strategic move on Google's part, because so far few people, other than Wall Street investors, are able to profit from the Google bandwagon. What Google needs are business partners and evangelists who can take the message out to the wider masses.
Apple and Microsoft, after all, built their empires on companies and individuals who became close partners or built careers around their products. They were the shock troops who made the technologies deliver business benefits to users. Being trained and certified in Microsoft technologies was a good ...
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Source: HighBeam Research, Google needs friends not foe.