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Genie in a bottle.

Information World Review

| May 08, 2006 | COPYRIGHT 2006 Incisive Media, published with the permission of Incisive Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: David Tebbutt

genie in a bottle

Organisations have tried to make manufacturing and office work as efficient as possible and off-shored whatever they can. Now it's dawning on them that innovation offers the best way to improve margins. But innovation demands that people collaborate, and people are notoriously difficult to control. In fact, the more they feel they're being controlled, the less innovative they're likely to be.

Enter social computing. Wikis, blogs and RSS feeds have a proven ability to help people find others with common interests and enable them to communicate and collaborate with each other. However, inside business such ...

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