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Byline: David Tebbutt
genie in a bottle
Organisations have tried to make manufacturing and office work as efficient as possible and off-shored whatever they can. Now it's dawning on them that innovation offers the best way to improve margins. But innovation demands that people collaborate, and people are notoriously difficult to control. In fact, the more they feel they're being controlled, the less innovative they're likely to be.
Enter social computing. Wikis, blogs and RSS feeds have a proven ability to help people find others with common interests and enable them to communicate and collaborate with each other. However, inside business such ...