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Podcasts top playlist.
Byline: Kim Thomas
Kim Thomas
A third of UK publishers have already launched podcasts, and another half intend to do so in the coming year, according to a poll taken by the Association of Online Publishers (AOP), an industry body for online publishers.
The poll was conducted at an AOP podcasting seminar. Only 13% of the 60 delegates had no plans to introduce podcasts -- digital audio files that can be downloaded from the web and listened to on an MP3 player such as an Apple iPod.
Alex White, AOP's director, said the poll was more a "finger in the air" exercise than a scientific survey but added that delegates included newspaper publishers, broadcasters and publishers. "People are experimenting in a number of ways," said White.
Although the most well-known example is the Ricky Gervais podcast on the Guardian Unlimited newspaper site, other publishers are using podcasts to offer existing content in audio format. "People take ...
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Source: HighBeam Research, Podcasts top playlist.