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fast search & Transfer sets out strategy to beat Google.(Fast Search and Transfer ASA)(Brief article)

Information World Review

| November 07, 2005 | Chillingworth, Mark | COPYRIGHT 2005 Incisive Media, published with the permission of Incisive Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: mark chillingworth

Fast Search & Transfer sets out strategy to beat Google

Enterprise search vendor says partnerships with publishers will deliver one-stop desktop search

Information providers, including Reed Elsevier, will be the key to users adopting a new desktop search application from Fast Search & Transfer, the Norwegian search vendor claims.

Launching its Personal Search Platform (PSP), Fast said it hoped package deals from publishers like Elsevier would provide users with a one-stop-shop for scientific information, web and desktop search.

"We are working with partners like Elsevier to develop PSP into something they can take out to their clients," said Lee Phillips, director of intelligence solutions at Fast.

He said content providers like Elsevier had approached Fast because of the increasing media distribution power of Google.

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