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Sales given the power to sell.(Dow Jones Reuters Business Interactive L.L.C.)

Information World Review

| July 11, 2005 | chillingworth, mark | COPYRIGHT 2005 Incisive Media, published with the permission of Incisive Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: mark chillingworth

Sales given the power to sell

Factiva's niche services, with their simplified interfaces, aim to empower sales and marketing teams. Mark Chillingworth puts its new sales tool through its paces

Information is power, a term information professionals know well, and now Factiva is providing sales and marketing teams with their very own power information tool.

Factiva has recognised that information professionals do not always have the time to create market leads for sales teams. Instead, it has taken the core data of its Factiva.com service and applied an interface that answers the questions sales workers have directly.

The Factiva SalesWorks interface differs from the traditional Factiva service that information professionals will be familiar with. The front page has four search windows, allowing for searches on Factiva or by company, industry or executive.

Company information search results appear as a table, with the company name and industry as hyperlinks taking the users to either the details of the company, or to the ...

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Source: HighBeam Research, Sales given the power to sell.(Dow Jones Reuters Business Interactive...

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