Claydon Heeley Jones Mason has won a place on the Bupa roster by winning the pounds 4 million Bupa Hospitals account.
Claydon Heeley secured the business after a three-way pitch against OgilvyOne and Personal.
The agency has been briefed to develop direct response executions to promote Bupa's pay-as-you-go service. The service allows people without private medical insurance to use Bupa hospitals on an ad hoc basis. Procedures available include operations, diagnostic tests and MRI and CT scans.
The first campaign will …