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TPF Group has won a direct mail and print management contract worth pounds 1m per year with Inside Track, the largest property investment group in the UK.
The deal is the latest in a string of accounts won by the firm and takes it from an informal preferred supplier role to 'the heart of the marketing food chain'.
TPF will be responsible for Inside Track's direct mail campaigns, outsourced and in-house, as well as project management, data processing, print and mail production and response handling.
'This is a totally new model for them as we are going to be responsible for managing everything, plus doing much of the execution ourselves,' said TPF …