Eye on design: 9London.(Brief article)

You know when you have arrived at Chelsea's 9London. From the seasonally changing window art by Sarah Bozoki to the carefully sourced props scattered amongst the product - it's fun, fashionable and funky. Inside it's not immediately obvious that it's a maternity store (indeed it stocks designers that aren't, but whose cut and materials work well on the pregnant form). Highly desirable jeans labels are customised for pregnancy so you can still wear your favourite fashionable denim and feel sexy. When you see a heavily pregnant Gwen Stefani or Rachel Weiss looking gorgeous in the glossies, they're probably wearing something picked up from 9London. Love …