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"Flip to Mexico": multimedia campaign culminates in Super Bowl spot.(Frontier Airlines Inc., Grey Worldwide, advertising contract)
FRONTIER AIRLINES Agency: Grey Worldwide CG elements: Cell FX Editing: WildChild Graphics: Wildstyle
Frontier Airlines' "Send Flip to Mexico" campaign reached its anticipated conclusion during Super Bowl Sunday, when audiences found out whether Flip the dolphin got his wish to be sent to warmer climates or, as the creature had threatened in the first spot, "Ultimatum," if it would quit the business. The blitz of 12 30-second and 60-second TV and Internet commercials was supported by a Flip Web site (www.fliptomexico.com), an online petition, leaflet campaigns, billboards, and even a roving Flipmobile.
Viewers were already familiar with the Frontier animal mascots, all of them created by Cell FX in New York. According to Grey Worldwide vice president/creative Shawn M. Couzens, WildChild, along with its sister company, Wildstyle, has been working with the agency on the Frontier account since 2003. "We consider them a creative partner," says Couzens.
The "Send Flip to Mexico" campaign attempted to blur the line between reality and fantasy. The talking dolphin was pure fantasy, but the campaign built around him included extremely realistic newsroom and documentary-style film footage as "newscasters" covered the ongoing drama of Flip's imminent departure--either to Mexico or to the animal mascot unemployment line. The realistic news-style graphics were all created in-house ...
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...PRNewswire-FirstCall/ -- Frontier Airlines, Inc. today announced...reorganization provides that Frontier Airlines, Inc., a Colorado corporation...owned subsidiary of Frontier Airlines Holdings, Inc., a Delaware...
